June 7, 2017, Georgetown, Texas – Across the United States, Time to Ride Challenge hosts are creating beginner-friendly events specifically for National Meet a Horse Day, July 22, 2017. Horse professionals nationwide will unite with the singular goal of helping new enthusiasts meet a horse for the very first time. Each event, with its own unique themes and activities, is created to attract anybody and everybody interested in discovering the joy of horses!
“Time to Ride wanted to create one exciting day that focuses entirely on the importance of introducing new people to horses,” says Christie Schulte, Marketing Manager. “The mission of the Challenge is to increase accessibility to the horse industry. National Meet a Horse Day is a celebration of the amazing hosts nationwide who are working hard to grow their local horse communities, and we invite all stables, events, and groups to join us! What better way to share our love of horses?”
For the last four years, National Meet a Horse Day has been a benchmark date for the Time to Ride Challenge, as the single day when the greatest number of new people are introduced to horses. Summer break, favorable weather, and proximity to back-to-school make the date the perfect time for families to connect with stables, and plan to add horse activities to their schedules. This year will be no different, and hosts nationwide are gearing up for a wave of aspiring horse enthusiasts to come participate in their beginner-friendly horse events.
Time to Ride encourages all horse professionals, groups, and businesses to consider joining National Meet a Horse Day by planning an outreach event. Each host who holds an event will receive a Time to Ride t-shirt.
Since 2014, the Challenge alone has introduced over 98,000 newcomers to the benefits and joys of horses. To learn more about becoming a Challenge host or plan a National Meet a Horse Day event, please visit https://timetoride.wpengine.com/time-to-ride-challenge/. The Challenge runs through September 30th, and registration is free and open throughout. To learn more visit the website or contact firstname.lastname@example.org.
The American Horse Council’s Marketing Alliance
Time to Ride is an initiative of the American Horse Council’s Marketing Alliance, formed to connect people with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC Marketing Alliance is made up of the following organizations: American Association of Equine Practitioners, Active Interest Media, American Quarter Horse Association, Farnam, Merck, Merial, Morris Media Network Equine Group, Purina Animal Nutrition LLC, Platinum Performance, The Right Horse Initiative, US Equestrian, and Zoetis. Program Partners are Absorbine, American Paint Horse Association, ASPCA, Equibrand, National Reining Horse Association, Lumina Media, America’s Mustang Campaign, and Colorado State University Equine Sciences Program.
About the American Horse Council
The American Horse Council is a non-profit organization that includes all segments of the horse industry. While its primary mission is to represent the industry before Congress and the federal regulatory agencies in Washington, DC, it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s Marketing Alliance to connect horses and people, is such an effort. The American Horse Council hopes that Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and support our equine activities and events. The AHC believes a healthy horse industry contributes to the health of Americans and America in many ways.