Bigger than ever before, horse enthusiasts across the U.S come together to provide new people with horse interactions.  

Georgetown, TX, July 26, 2017 – On Saturday, July 22nd, Time to Ride, an initiative of the American Horse Council Marketing Alliance, hosted the third annual National Meet a Horse Day. Calling to action participants in the Time to Ride Challenge and other horse professionals and organizations across the United States, National Meet a Horse Day is all about: meeting horses! Beginner-friendly events providing new enthusiasts with the opportunity to interact with a horse for the first time took place across the United States. Time to Ride’s largest program, the Challenge, is a nationwide contest awarding stables, clubs, and businesses (hosts) throughout the United States with their share of $100,00 in cash and prizes.

From grassroots horse owners to the American Quarter Horse Association and the American Horse Council, events were hosted by all levels of horse professionals and organizations. At its joint National Meet a Horse Day/National Day of the Cowboy event in Amarillo, Texas, the American Quarter Horse Association provided over 1,800 people with beginner-friendly horse experiences and 191 first-time rides. New people of all ages were invited to celebrate the joy of horses and the spirit of the American cowboy and cowgirl!

Back on the east coast, the American Horse Council welcomed the U.S. Park Service police horses and Klinger, famed equine member of the 3rd U.S. Infantry Regiment Old Guard Caisson Platoon, into the center of Washington, D.C. to the USDA Farmers Market. Among other prestigious roles, Klinger has served as escort to the President of the United States, and as a member of our nation’s premier Memorial Affairs and Ceremonial Unit. Visitors walking in the National Mall could pet the horses, ask questions, learn more about what the officers on mounted patrol do, and learn where to connect with a local stable. “Part of the AHC’s work is to introduce new people to horses and increase accessibility not only to the horses themselves, but the horse industry as well,” said AHC President Julie Broadway. “We felt this partnership with the USDA’s Farmers Market was a perfect opportunity to have people come meet a horse in a relaxed atmosphere.” One lucky participant was even able to win a free thirty-minute beginner riding lesson generously donated by a local stable.

The Challenge hosts were the most influential participants in National Meet a Horse Day. With everything from hay rides and horse painting to meeting horses at an ice cream parlor, there was no lack of creativity when planning engaging events for newcomers. Some host’s communities are demanding an encore. Debi O’Brien, owner of Equine LEAD LLC, located in (wherever), says of their event: “We had a great turnout for [National Meet a Horse Day] at Equine LEAD! People are asking for it to be an annual event, which is really exciting. We’ve participated annually, but not a big event like this year. The community really loved it!” Such events are the reason that hosts experience business growth by participating in the Challenge. Similar events are planned across the country throughout the remainder of the Challenge.

View an album of photos from several events here. Since 2014, the Time to Ride Challenge has introduced over 100,000 new people to horses. To learn more about becoming a Challenge host, please visit The Challenge runs through September 30th, and registration is free and open throughout. For more information about Time to Ride, contact or call 512-591-7811.

The American Horse Council’s Marketing Alliance

Time to Ride is an initiative of the American Horse Council’s Marketing Alliance, formed to connect people with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC Marketing Alliance is made up of the following organizations: the American Association of Equine Practitioners, Active Interest Media, the American Quarter Horse Association, Farnam, Merck, Boehringer Ingelheim, Morris Media Network Equine Group, Purina Animal Nutrition LLC, Platinum Performance, United States Equestrian Federation, The Right Horse Initiative, and Zoetis. Program Partners are Absorbine, the American Paint Horse Association, ASPCA, Equibrand, the National Cutting Horse Association, the National Reining Horse Association, Lumina Media, the America’s Mustang Campaign, and Colorado State University Equine Sciences Program.

About the American Horse Council

The American Horse Council is a non-profit organization that includes all segments of the horse industry. While its primary mission is to represent the industry before Congress and the federal regulatory agencies in Washington, DC, it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s marketing alliance to connect horses and people, is such an effort. The American Horse Council hopes that Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and support our equine activities and events. The AHC believes a healthy horse industry contributes to the health of Americans and America in many ways.



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