Time to Ride Challenge to Return with New Incentives in 2016

Washington, D.C., February 16, 2016- The Time to Ride Challenge, a contest offering $100,000 in cash and prizes, will take place again in 2016 by incentivizing stables, clubs, and businesses to focus on outreach to new riders. Participants win cash and prizes by introducing new, “non-riders” to riding and other horse activities, and simultaneously benefit by growing their businesses and organizations. Time to Ride is an initiative of the American Horse Council Marketing Alliance, a group of industry leading companies and organizations collaborating to grow the horse industry.