Georgetown, TX, March 10, 2017 – Time to Ride invites stables, clubs and all horse businesses nationwide to register now for the 2017 Time to Ride Challenge, a grassroots competition offering $100,000 in cash and prizes! In its fourth year of competition, the Challenge is the only industry-wide effort specifically designed to encourage entry-level participation in riding and other horse activities. Participating horse professionals will work to create engaging outreach events in Phase I, May 1st through August 31st, that connect with the general public and introduce families to the joy of horses. Then in Phase II, which occurs simultaneously and continues through September 30th, they will help these new horse enthusiasts get involved regularly through riding lessons or other ongoing horse experiences. The stables, clubs and businesses which introduce and convert the greatest number of newcomers will win their share of $100,000 cash and prizes across size-based divisions.
March 22, 2017, Georgetown, Texas – For another year, more horse industry breed and discipline organizations have joined forces with the 2017 Time to Ride Challenge to introduce new horse enthusiasts to riding. The Challenge will award $100,000 cash and prizes to the stables, clubs, and businesses who can generate the most “newcomer” interactions with horses and then bring them back for a follow up experience. Breed and discipline organizations have partnered with Time to Ride to reward their members for participating in the Challenge.
Georgetown, TX, March 30, 2017- On April 6th Equine Affaire will open its doors again for another year of world-class education and entertainment. Time to Ride, a nation-wide initiative to grow the equine industry through connecting people to horses within their communities, will be in attendance to offer rides and information on how to engage with horses in the area. In partnership with Time to Ride, the Ohio Haflinger Association and the Rocky Mountain Horse Association will be providing lessons and other activities in the Cooper Arena.
Georgetown, TX, January 31, 2017 – This year, Time to Ride joins Equine Affaire for the first time to provide attendees with horseback rides and information on how to get involved with their local horse community. Time to Ride, an initiative to open wider the doors of the horse world to people across the nation, is excited to partner with Equine Affaire at their 55th annual event in Columbus, Ohio, April 6th through 9th, 2017. Time to Ride will host a riding session for beginner riders in Cooper Arena at the Ohio Expo Center and a booth in Equine Affaire’s Breed Pavilion to network with equine professionals interested in becoming involved in Time to Ride programs that will help grow their own businesses and the entire horse industry.
Georgetown, TX, February 7, 2017 – The Time to Ride Challenge, a grassroots competition that offers support and incentives to businesses growing the horse industry, will return for its fourth year in 2017. This year’s contest will award more cash than ever before and introduce significant structure changes to help contestants focus on creating new long-term horse enthusiasts.
Georgetown, TX, December 6th, 2016 – Time to Ride congratulates the winners of its 2016 Best Practices Contest, a written-entry contest that rewards Challenge contestants for their innovative and effective outreach strategies. First place winner is Ashwood Farm of St George, Kansas; second place is Equine LEAD of Olney, Illinois; and in a tie for third are Cross Roads Stable of Elverta, California and Heavenly Horse Stables of Pinckney, Michigan. The contest judged entries on creativity and innovation; effectiveness at reaching new horse enthusiasts; quality of newcomer horse experience; and efforts made to reach beginners.
Georgetown, TX, October 12th, 2016 – A Parker, CO equestrian will enjoy a three-night stay at The Resort at Paws Up for entering the Pledge sweepstakes in September. Georgetown, TX, October 12, 2016 – Time to Ride today announced the winner of the Pledge to Take a Friend Riding Sweepstakes, which took place September 1-30 and encouraged equestrians to introduce a friend to riding. Caitlin W. of Parker, Colorado was selected in the random-draw sweepstakes to receive a three-night stay at a luxury dude ranch in Montana, the Resort at Paws Up.
Georgetown, TX, October 17th, 2016 – Colorado State University Equine Science clubs have an important goal this fall semester: growing the local equestrian community. Five clubs and one class have planned beginner-friendly events geared towards introducing new people to horse activities. The club that is most successful at doing so can win prize money in the collegiate contest, which is inspired by the national Time to Ride Challenge.
Georgetown, TX, October 26, 2016 – The Time to Ride Challenge concluded its 2016 year by awarding $100,000 in cash and prizes to top stables, clubs, and businesses in three tightly competitive divisions who excelled at introducing new people to horses. A total of 38 hosts will take home cash prizes ranging from $100 to $10,000, plus products and awards provided by American Horse Council Marketing Alliance organizations, for their successful efforts in bringing new enthusiasts into the horse industry through the Challenge. Time to Ride congratulates every Challenge host who participated and worked hard towards growing their businesses and the horse industry!
Washington, D.C.,September 6th, 2016 – On Thursday, September 1st, Time to Ride launched its Pledge to Take a Friend Riding sweepstakes aimed at encouraging horse owners and riders introduce non-rider friends to horseback riding. Celebrities from all corners of the horse world have teamed up with Time to Ride by taking the pledge, including Lyle Lovett, D. Wayne Lukas, Al Dunning, David O’Connor, Lindy Burch, Lynn Palm, Tom McCutcheon, Sandy Collier, Audrey Griffin, Barbra Schulte, Kerry Kuhn, and Tootie Bland.