Take the Pledge by September 16th to Win Big!

September 13, 2017, Georgetown, Texas – Just a few days remain to enter Time to Ride’s Pledge to Take a Friend Riding sweepstakes. The contest ends September 16th and will send one lucky winner on a dream-come-true trip to Kentucky simply for sharing horseback riding with a friend. The goal is to encourage equestrians of all disciplines to share their love for horses with a pal who’s not currently involved, making it easier for new people to experience the joys of horseback riding.

Horse Pros, Veterinarians Step Up in the 2017 Challenge

August 11, 2017, Georgetown, Texas – Time to Ride’s largest program, the Challenge, provides equine professionals throughout the country with the opportunity to compete by sharing their love of horses with new people. In the fourth year of the Challenge, event hosts are showing serious commitment to the growth of the equine industry. Close to 1,000 creative and beginner-friendly events planned nationwide are providing new people with opportunities to engage with horses for the first time.

Time to Ride Celebrates National #MeetAHorse Day Success!

Georgetown, TX, July 26, 2017 – On Saturday, July 22nd, Time to Ride, an initiative of the American Horse Council Marketing Alliance, hosted the third annual National Meet a Horse Day. Calling to action participants in the Time to Ride Challenge and other horse professionals and organizations across the United States, National Meet a Horse Day is all about: meeting horses! Beginner-friendly events providing new enthusiasts with the opportunity to interact with a horse for the first time took place across the United States. Time to Ride’s largest program, the Challenge, is a nationwide contest awarding stables, clubs, and businesses (hosts) throughout the United States with their share of $100,00 in cash and prizes.

National #MeetAHorse Day and Pledge to Kick-Off on July 22nd

July 20, 2017, Georgetown, Texas – Time to Ride’s second annual Pledge to Take a Friend Riding sweepstakes will launch on National Meet a Horse Day, Saturday, July 22nd! Each initiative encourages the horse community to introduce new people to horses, and expose them to the benefits associated with horse-related activities. The best part of both of these events? The chance to win big!

The Pledge to Take a Friend Riding Kicks Off July 22nd

June 30, 2017, Georgetown, Texas – The Pledge to Take a Friend Riding is the newest addition to the Time to Ride initiative. Introduced in 2016, the Pledge is a sweepstakes incentive aimed at encouraging equestrians everywhere to introduce their non-horse riding friends and family to take part in a horse-related activity. The goal of the Pledge is to encourage the equine community to become more welcoming and inclusive of newcomers. This year, the Pledge will begin on July 22nd and will be open through September 16th. Anyone may enter by simply taking the pledge to take a friend riding.*

Time to Ride Reaches Major Milestone: 100,000 New Horse-Human Connections

June 21, 2017, Georgetown, Texas – Time to Ride has reached a major milestone: connecting 100,000 new people to horses. The industry outreach program, created by an alliance of forward-thinking companies and organizations, focuses on increasing participation in the horse industry by engaging new enthusiasts in equine activities.

Time to Ride’s Fourth Annual National Meet a Horse Day Set for July 22nd

June 7, 2017, Georgetown, Texas – Across the United States, Time to Ride Challenge hosts are creating beginner-friendly events specifically for National Meet a Horse Day, July 22, 2017. Horse professionals nationwide will unite with the singular goal of helping new enthusiasts meet a horse for the very first time. Each event, with its own unique themes and activities, is created to attract anybody and everybody interested in discovering the joy of horses!

Time to Ride Challenge Hosts Made Center Stage in #SpotlightSaturday

May 31, 2017, Georgetown, Texas – The Time to Ride Challenge, a nationwide program dedicated to increasing participation in the horse industry, recognizes participating hosts in 2017’s new #SpotlightSaturday features. The hosts are featured on the Time to Ride social media platforms for their efforts implementing creative, beginner-friendly marketing tactics to welcome newcomers to horses and grow their businesses.

Where is the Next Generation of Riders?

May 9, 2017, Georgetown, Texas – The 2017 Time to Ride Challenge began May 1st for the $100,000 grassroots contest’s fourth year. Already, hundreds of events nationwide are planned by hosts who share the mission of connecting brand-new enthusiasts to horses. Stables, clubs and businesses are working toward growing their own reach and client base while earning cash and prizes and, most importantly, nurturing the next generation of participants in the equine industry.

Time to Ride Challenge Association Program (CAP) More Than Doubles in Size

April 19, 2017, Georgetown, Texas – The 2017 Time to Ride Challenge is shaping up to be the best Challenge yet, due in part to the overwhelming response of industry breed and discipline organizations, and state horse councils joining forces with the contest. The Challenge will award $100,000 in cash and prizes to horse professionals who can generate the most “newcomer” interactions with horses, and bring them back for a follow-up experience to encourage further participation. A plethora of breed, discipline, and professional organizations have partnered with Time to Ride to substantially grow awards available to Challenge Hosts.