April 9, 2018, Washington, DC – The American Horse Council (AHC) is pleased to announce that Martino Flynn, LLC of Rochester, NY has been selected to manage and market the Time To Ride program for 2018. Established in 2012 and funded by AHC’s Marketing Alliance, a coalition of equine businesses and organizations, Time to Ride’s purpose is to attract non-horse owners to horses and horseback riding.
Georgetown, TX, December 7, 2017 – Time to Ride congratulates the winners of its 2017 Best Practices Contest, a written-entry contest that rewards Challenge contestants for their innovative and effective outreach strategies. First place winner is Blue Heron Riding Academy in Chandler, Indiana; second place is Rusty Bar Ranch of Roy, Washington; in third place is Suncoast Stables and Riding Academy in Odessa, Florida; and in fourth place is Nova Quarter Horses in Mokena, Illinois. The contest judged entries on creativity and innovation; effectiveness at reaching new horse enthusiasts; quality of newcomer horse experience; and efforts made to reach beginners.
November 16, 2017, Georgetown, Texas – The 2017 Time to Ride Challenge has concluded by awarding over sixty winning stables, clubs and businesses for successfully introducing new horse enthusiasts to riding. Breed and discipline organizations have partnered with Time to Ride to reward their members with even more cash and prizes for participating in the Challenge.
November 2, 2017, Georgetown, Texas – The 2017 Challenge concluded September 30th and after results tabulation, the Time to Ride team is thrilled to congratulate this year’s winning stables, clubs and businesses. The grassroots contest distributes thousands in cash and prize rewards to horse professionals who introduce new enthusiasts to horse activities, expanding access to horses while growing their own businesses. First launched in 2014, the 2017 Challenge resulted in over 22,000 new horse-human interactions, bringing the four-year total to over 117,000. “Our amazing hosts created a record number of events – 1,008 – throughout the summer period,” shared Christie Schulte, Marketing Manager. “Their tireless outreach efforts are promoting and growing equestrian sports, and expanding access to the wonderful benefits of being around horses.”
October 4, 2017, Georgetown, Texas – A lucky winner will head to Lexington, Kentucky in the spring of 2018 as grand prize winner of Time to Ride’s Pledge to Take a Friend Riding sweepstakes. The sweepstakes encouraged equestrians of all backgrounds to join the movement to increase participation in horse activities by taking a newcomer friend riding.
September 13, 2017, Georgetown, Texas – Just a few days remain to enter Time to Ride’s Pledge to Take a Friend Riding sweepstakes. The contest ends September 16th and will send one lucky winner on a dream-come-true trip to Kentucky simply for sharing horseback riding with a friend. The goal is to encourage equestrians of all disciplines to share their love for horses with a pal who’s not currently involved, making it easier for new people to experience the joys of horseback riding.
August 11, 2017, Georgetown, Texas – Time to Ride’s largest program, the Challenge, provides equine professionals throughout the country with the opportunity to compete by sharing their love of horses with new people. In the fourth year of the Challenge, event hosts are showing serious commitment to the growth of the equine industry. Close to 1,000 creative and beginner-friendly events planned nationwide are providing new people with opportunities to engage with horses for the first time.
Georgetown, TX, July 26, 2017 – On Saturday, July 22nd, Time to Ride, an initiative of the American Horse Council Marketing Alliance, hosted the third annual National Meet a Horse Day. Calling to action participants in the Time to Ride Challenge and other horse professionals and organizations across the United States, National Meet a Horse Day is all about: meeting horses! Beginner-friendly events providing new enthusiasts with the opportunity to interact with a horse for the first time took place across the United States. Time to Ride’s largest program, the Challenge, is a nationwide contest awarding stables, clubs, and businesses (hosts) throughout the United States with their share of $100,00 in cash and prizes.
July 20, 2017, Georgetown, Texas – Time to Ride’s second annual Pledge to Take a Friend Riding sweepstakes will launch on National Meet a Horse Day, Saturday, July 22nd! Each initiative encourages the horse community to introduce new people to horses, and expose them to the benefits associated with horse-related activities. The best part of both of these events? The chance to win big!
June 30, 2017, Georgetown, Texas – The Pledge to Take a Friend Riding is the newest addition to the Time to Ride initiative. Introduced in 2016, the Pledge is a sweepstakes incentive aimed at encouraging equestrians everywhere to introduce their non-horse riding friends and family to take part in a horse-related activity. The goal of the Pledge is to encourage the equine community to become more welcoming and inclusive of newcomers. This year, the Pledge will begin on July 22nd and will be open through September 16th. Anyone may enter by simply taking the pledge to take a friend riding.*