Time To Ride Celebrates National Meet A Horse Day

American Horse Council Selects July 20 for 6th Annual Event Washington, DC – Time To Ride, the equine industry initiative created by the American Horse Council’s Marketing Alliance to encourage and champion the growth of the U.S. horse industry, is pleased to participate in the American Horse Council’s sixth annual National Meet A Horse Day […]

Time To Ride Welcomes Pilot Program Participants

Over 60 Equine Facilities Accepted   Washington, DC – Time To Ride®, a program of the American Horse Council’s Marketing Alliance, has accepted 62 lesson facilities for its 2019 pilot program.   The new Time To Ride program is designed to introduce school-age children to horseback riding and horse care in a safe, welcoming environment. […]

2019 Time To Ride Pilot Program Participants

Abby Road Farm, Peculiar, MO Alegria Animal Assisted Therapy Center, Bush, LA B & B Farm, LLC, Russellville, MO Becker College Equestrian Facility, Worcester, MA Blue Willow Farm, Versailles, KY Bobbin Hollow Equestrian Center, Inc., Reddick, FL Briarwood Farm, Whitehouse Station, NJ Bridges Equestrian, Inc., San Juan Capistrano, CA Cadence Equestrian Center, LLC, Edmond, OK […]

Time To Ride Launches 2019 Pilot Program

Applications Now Being Accepted Washington, DC – Time To Ride®, a program of the American Horse Council’s Marketing Alliance, is now accepting applications for its 2019 pilot program. The new Time To Ride program is designed to introduce school-age children to horseback riding and horse care in a safe, welcoming environment. The goal is to […]

2018 Time To Ride® Challenge Winners Announced

December 13, 2018 For Immediate Release   2018 Time To Ride® Challenge Winners Announced   Washington, DC – The 2018 Time To Ride® Challenge was another resounding success, capping the fifth year of the Challenge contest. Time To Ride is a program of the American Horse Council Marketing Alliance, which was formed in 2012 by […]

Time To Ride Launches New Website

September 5, 2018, Pittsford, NY – Time To Ride, the equine industry initiative created to encourage and champion the growth of the U.S. horse industry, is pleased to announce the launch of its newly redesigned website. Designed for smart phone, tablet and desktop use, TimeToRide.com features an approachable, friendly look and feel with updated colors and graphics.

Fifth Annual National Meet A Horse Day

June 5, 2018, Washington, DC – Time To Ride the equine industry initiative created to encourage and champion the growth of the U.S. horse industry, is pleased to announce that the fifth annual National Meet A Horse Day is Saturday, July 21, 2018. Since its inception, National Meet A Horse Day has traditionally been held on a Saturday in July, taking advantage of the more leisurely days of summer when families are looking for fun and different activities.

Time To Ride Announces 2018 Challenge

May 9, 2018, Washington, DC – Time To Ride is pleased to announce that the popular Time To Ride Challenge is on for 2018! The purpose of the Challenge is to support individual equine businesses and organizations in attracting newcomers to horses by hosting an event at their facility. This grassroots approach gives barn owners the opportunity to grow their business by introducing non-horsey people to the beauty and benefits horses bring to our lives, while simultaneously growing the horse industry overall.

American Horse Council Appoints New Time To Ride Marketing Firm

April 9, 2018, Washington, DC – The American Horse Council (AHC) is pleased to announce that Martino Flynn, LLC of Rochester, NY has been selected to manage and market the Time To Ride program for 2018. Established in 2012 and funded by AHC’s Marketing Alliance, a coalition of equine businesses and organizations, Time to Ride’s purpose is to attract non-horse owners to horses and horseback riding.

Time to Ride’s Best Practices Contest Rewards Top Marketing Strategies

Georgetown, TX, December 7, 2017 – Time to Ride congratulates the winners of its 2017 Best Practices Contest, a written-entry contest that rewards Challenge contestants for their innovative and effective outreach strategies. First place winner is Blue Heron Riding Academy in Chandler, Indiana; second place is Rusty Bar Ranch of Roy, Washington; in third place is Suncoast Stables and Riding Academy in Odessa, Florida; and in fourth place is Nova Quarter Horses in Mokena, Illinois. The contest judged entries on creativity and innovation; effectiveness at reaching new horse enthusiasts; quality of newcomer horse experience; and efforts made to reach beginners.