Time To Ride® Helps Rebuild the Grass Roots Horse Industry

TTR Program Now Open To More Instructors Washington, DC – There’s no such thing as a silver lining with COVID-19. In a strange twist of fate, however, the pandemic presents a unique opportunity for horseback riding. Even with states gradually reopening, most sports activities for kids will take weeks or months to regroup and restart. […]

2018 Time To Ride® Challenge Winners Announced

December 13, 2018 For Immediate Release   2018 Time To Ride® Challenge Winners Announced   Washington, DC – The 2018 Time To Ride® Challenge was another resounding success, capping the fifth year of the Challenge contest. Time To Ride is a program of the American Horse Council Marketing Alliance, which was formed in 2012 by […]

Time To Ride Launches New Website

September 5, 2018, Pittsford, NY – Time To Ride, the equine industry initiative created to encourage and champion the growth of the U.S. horse industry, is pleased to announce the launch of its newly redesigned website. Designed for smart phone, tablet and desktop use, TimeToRide.com features an approachable, friendly look and feel with updated colors and graphics.

Fifth Annual National Meet A Horse Day

June 5, 2018, Washington, DC – Time To Ride the equine industry initiative created to encourage and champion the growth of the U.S. horse industry, is pleased to announce that the fifth annual National Meet A Horse Day is Saturday, July 21, 2018. Since its inception, National Meet A Horse Day has traditionally been held on a Saturday in July, taking advantage of the more leisurely days of summer when families are looking for fun and different activities.

Time To Ride Announces 2018 Challenge

May 9, 2018, Washington, DC – Time To Ride is pleased to announce that the popular Time To Ride Challenge is on for 2018! The purpose of the Challenge is to support individual equine businesses and organizations in attracting newcomers to horses by hosting an event at their facility. This grassroots approach gives barn owners the opportunity to grow their business by introducing non-horsey people to the beauty and benefits horses bring to our lives, while simultaneously growing the horse industry overall.

American Horse Council Appoints New Time To Ride Marketing Firm

April 9, 2018, Washington, DC – The American Horse Council (AHC) is pleased to announce that Martino Flynn, LLC of Rochester, NY has been selected to manage and market the Time To Ride program for 2018. Established in 2012 and funded by AHC’s Marketing Alliance, a coalition of equine businesses and organizations, Time to Ride’s purpose is to attract non-horse owners to horses and horseback riding.

Time to Ride’s Best Practices Contest Rewards Top Marketing Strategies

Georgetown, TX, December 7, 2017 – Time to Ride congratulates the winners of its 2017 Best Practices Contest, a written-entry contest that rewards Challenge contestants for their innovative and effective outreach strategies. First place winner is Blue Heron Riding Academy in Chandler, Indiana; second place is Rusty Bar Ranch of Roy, Washington; in third place is Suncoast Stables and Riding Academy in Odessa, Florida; and in fourth place is Nova Quarter Horses in Mokena, Illinois. The contest judged entries on creativity and innovation; effectiveness at reaching new horse enthusiasts; quality of newcomer horse experience; and efforts made to reach beginners.

Members win big in the Time to Ride Challenge Association Program

November 16, 2017, Georgetown, Texas – The 2017 Time to Ride Challenge has concluded by awarding over sixty winning stables, clubs and businesses for successfully introducing new horse enthusiasts to riding. Breed and discipline organizations have partnered with Time to Ride to reward their members with even more cash and prizes for participating in the Challenge.

Time to Ride Celebrates 2017 Challenge Winners

November 2, 2017, Georgetown, Texas – The 2017 Challenge concluded September 30th and after results tabulation, the Time to Ride team is thrilled to congratulate this year’s winning stables, clubs and businesses. The grassroots contest distributes thousands in cash and prize rewards to horse professionals who introduce new enthusiasts to horse activities, expanding access to horses while growing their own businesses. First launched in 2014, the 2017 Challenge resulted in over 22,000 new horse-human interactions, bringing the four-year total to over 117,000. “Our amazing hosts created a record number of events – 1,008 – throughout the summer period,” shared Christie Schulte, Marketing Manager. “Their tireless outreach efforts are promoting and growing equestrian sports, and expanding access to the wonderful benefits of being around horses.”

Winner of Pledge to Take a Friend Riding Sweepstakes Announced

October 4, 2017, Georgetown, Texas – A lucky winner will head to Lexington, Kentucky in the spring of 2018 as grand prize winner of Time to Ride’s Pledge to Take a Friend Riding sweepstakes. The sweepstakes encouraged equestrians of all backgrounds to join the movement to increase participation in horse activities by taking a newcomer friend riding.