Washington, D.C., August 4th, 2016. – Known for capturing hearts across America on the current season of ABC’s hit television series The Bachelorette, horse enthusiast and country singer-songwriter Luke Pell is teaming up with Time to Ride as celebrity spokesperson for their new sweepstakes campaign “Pledge to Take a Friend Riding.” The sweepstakes will take place September 1-30, 2016 and will award one grand prize of an all-inclusive, three-night vacation at luxury dude ranch, the Resort at Paws Up in Greenough, Montana.
Washington, D.C., August 29, 2016 – To kick off the final month of the 2016 Time to Ride Challenge, a special September incentive will award an additional $400 in cash to stables that excel at introducing new enthusiasts to horses. The top two largest single events, by number of newcomers attending, will win $250 and $150, respectively. The incentive is part of $100,000 cash and prizes that the Challenge will award to the top stables, clubs, and businesses nationwide that are competing to grow their businesses by introducing new people to horseback riding throughout the summer.
Washington, D.C., June 30th, 2016 – Time to Ride today announced a new sweepstakes campaign aimed at encouraging horse owners and riders to focus on introducing non-rider friends to equestrian sports. The “Pledge to Take a Friend Riding” sweepstakes will take place September 1-30, 2016 and will award one grand prize of an all-inclusive, three-night vacation at luxury dude ranch, the Resort at Paws Up in Greenough, Montana. Riders may enter by simply taking the pledge to take a friend riding at timetoride.wpengine.com/pledge.*
Washington, D.C., July 14th, 2016 – People across the country are invited to take part in National Meet-A-Horse Day on July 23rd, at any Time to Ride Challenge Host location. Families will be welcomed into stables, camps, clubs and organizations competing in the Time to Ride Challenge, in hope of creating new riders and lifelong equestrians. This is the third year National Meet-A-Horse Day will be celebrated and participating equine businesses are more excited than ever to share their unique, horse-centered events.
Washington, D.C., July 28th, 2016 – Time to Ride is proud to announce that participating hosts have scheduled a record number of events in the 2016 Challenge! The Time to Ride Challenge is a nationwide grassroots contest in which stables, clubs, and businesses across the country host events designed to introduce new people to horses with the goals of growing their businesses and creating new lifelong equestrians. The Challenge began June 1st and runs 120 days, ending on September 30th. In 2015 hosts scheduled a total of 644 events, surpassing 2014’s events by over 100. The 2016 Challenge currently has 755 events scheduled, already shattering last year’s record. With two months left in the Challenge, that number is sure to continue to grow.
Washington, D.C., Wednesday, June 1st, 2016 – Today the 2016 Time to Ride Challenge, a nationwide grassroots contest to introduce new people to horses, begins for hundreds of competing stables, clubs, and other horse businesses. Event hosts will compete through September 30th by hosting fun, beginner-friendly horse events designed to safely introduce horse-interested families to equine activities and encourage them to become regularly involved in riding. Hosts who introduce the greatest number of “newcomers,” those who have not been regularly involved in horse activities for the past three years, to horses will win up to $10,000 cash and related prizes in three divisions – small, medium, and large.
The United States Equestrian Federation (USEF) and Time to Ride have begun outlining plans to strengthen the current Marketing Alliance between the two organizations. In preparation for the 2016 Summer Olympic Games in Rio de Janeiro, the United States Olympic Committee (USOC) has partnered with First Lady Michelle Obama’s Let’s Move! initiative to increase opportunities for physical activity among the nation’s youth. By challenging the National Governing Bodies of Olympic and Paralympic sports to bring new engagements to their respective sports, the USEF is pleased to partner with Time to Ride to bring 25,000 new youth engagements to equestrian sports in 2016 through the Time to Ride Challenge.
May 27, 2016, Georgetown, Texas – Several horse industry breed and discipline organizations have joined forces with the 2016 Time to Ride Challenge to introduce new horse enthusiasts to riding. The Challenge will award $100,000 cash and prizes to the stables, clubs, and businesses who can generate the most “newcomer” interactions with horses; and now participants can also win cash and prizes from breed and discipline organizations of which they are a member.
Washington, D.C., April 7th, 2016 – The Time to Ride Challenge, in its third year in 2016, is now open for registration. Stables, clubs, businesses, and all other horse professionals are welcomed to visit timetoride.wpengine.com and take the first step towards growing their businesses by introducing new people to horses and expanding the entire industry.
Washington, D.C., April 29, 2016 – The Time to Ride Challenge features two new levels of cash awards in 2016, its third year. The grassroots contest that rewards stables, clubs, and businesses for introducing new people to horses, once again offers a total of $100,000 cash and prizes in addition to business-building benefits to its contestants. “Host” stables, organizations, and other horse professionals will hold events between June 1st and September 30th, 2016 that connect beginners with horses; the hosts who engage the greatest number of newcomers will win cash and prizes.