August 11, 2017, Georgetown, Texas – Time to Ride’s largest program, the Challenge, provides equine professionals throughout the country with the opportunity to compete by sharing their love of horses with new people. In the fourth year of the Challenge, event hosts are showing serious commitment to the growth of the equine industry. Close to 1,000 creative and beginner-friendly events planned nationwide are providing new people with opportunities to engage with horses for the first time.
Georgetown, TX, July 26, 2017 – On Saturday, July 22nd, Time to Ride, an initiative of the American Horse Council Marketing Alliance, hosted the third annual National Meet a Horse Day. Calling to action participants in the Time to Ride Challenge and other horse professionals and organizations across the United States, National Meet a Horse Day is all about: meeting horses! Beginner-friendly events providing new enthusiasts with the opportunity to interact with a horse for the first time took place across the United States. Time to Ride’s largest program, the Challenge, is a nationwide contest awarding stables, clubs, and businesses (hosts) throughout the United States with their share of $100,00 in cash and prizes.
July 20, 2017, Georgetown, Texas – Time to Ride’s second annual Pledge to Take a Friend Riding sweepstakes will launch on National Meet a Horse Day, Saturday, July 22nd! Each initiative encourages the horse community to introduce new people to horses, and expose them to the benefits associated with horse-related activities. The best part of both of these events? The chance to win big!
June 30, 2017, Georgetown, Texas – The Pledge to Take a Friend Riding is the newest addition to the Time to Ride initiative. Introduced in 2016, the Pledge is a sweepstakes incentive aimed at encouraging equestrians everywhere to introduce their non-horse riding friends and family to take part in a horse-related activity. The goal of the Pledge is to encourage the equine community to become more welcoming and inclusive of newcomers. This year, the Pledge will begin on July 22nd and will be open through September 16th. Anyone may enter by simply taking the pledge to take a friend riding.*
June 21, 2017, Georgetown, Texas – Time to Ride has reached a major milestone: connecting 100,000 new people to horses. The industry outreach program, created by an alliance of forward-thinking companies and organizations, focuses on increasing participation in the horse industry by engaging new enthusiasts in equine activities.
June 7, 2017, Georgetown, Texas – Across the United States, Time to Ride Challenge hosts are creating beginner-friendly events specifically for National Meet a Horse Day, July 22, 2017. Horse professionals nationwide will unite with the singular goal of helping new enthusiasts meet a horse for the very first time. Each event, with its own unique themes and activities, is created to attract anybody and everybody interested in discovering the joy of horses!
May 31, 2017, Georgetown, Texas – The Time to Ride Challenge, a nationwide program dedicated to increasing participation in the horse industry, recognizes participating hosts in 2017’s new #SpotlightSaturday features. The hosts are featured on the Time to Ride social media platforms for their efforts implementing creative, beginner-friendly marketing tactics to welcome newcomers to horses and grow their businesses.
May 9, 2017, Georgetown, Texas – The 2017 Time to Ride Challenge began May 1st for the $100,000 grassroots contest’s fourth year. Already, hundreds of events nationwide are planned by hosts who share the mission of connecting brand-new enthusiasts to horses. Stables, clubs and businesses are working toward growing their own reach and client base while earning cash and prizes and, most importantly, nurturing the next generation of participants in the equine industry.
April 19, 2017, Georgetown, Texas – The 2017 Time to Ride Challenge is shaping up to be the best Challenge yet, due in part to the overwhelming response of industry breed and discipline organizations, and state horse councils joining forces with the contest. The Challenge will award $100,000 in cash and prizes to horse professionals who can generate the most “newcomer” interactions with horses, and bring them back for a follow-up experience to encourage further participation. A plethora of breed, discipline, and professional organizations have partnered with Time to Ride to substantially grow awards available to Challenge Hosts.
Georgetown, TX, March 10, 2017 – Time to Ride invites stables, clubs and all horse businesses nationwide to register now for the 2017 Time to Ride Challenge, a grassroots competition offering $100,000 in cash and prizes! In its fourth year of competition, the Challenge is the only industry-wide effort specifically designed to encourage entry-level participation in riding and other horse activities. Participating horse professionals will work to create engaging outreach events in Phase I, May 1st through August 31st, that connect with the general public and introduce families to the joy of horses. Then in Phase II, which occurs simultaneously and continues through September 30th, they will help these new horse enthusiasts get involved regularly through riding lessons or other ongoing horse experiences. The stables, clubs and businesses which introduce and convert the greatest number of newcomers will win their share of $100,000 cash and prizes across size-based divisions.