June 30, 2017, Georgetown, Texas – The Pledge to Take a Friend Riding is the newest addition to the Time to Ride initiative. Introduced in 2016, the Pledge is a sweepstakes incentive aimed at encouraging equestrians everywhere to introduce their non-horse riding friends and family to take part in a horse-related activity. The goal of the Pledge is to encourage the equine community to become more welcoming and inclusive of newcomers. This year, the Pledge will begin on July 22nd and will be open through September 16th. Anyone may enter by simply taking the pledge to take a friend riding.*
June 21, 2017, Georgetown, Texas – Time to Ride has reached a major milestone: connecting 100,000 new people to horses. The industry outreach program, created by an alliance of forward-thinking companies and organizations, focuses on increasing participation in the horse industry by engaging new enthusiasts in equine activities.
June 7, 2017, Georgetown, Texas – Across the United States, Time to Ride Challenge hosts are creating beginner-friendly events specifically for National Meet a Horse Day, July 22, 2017. Horse professionals nationwide will unite with the singular goal of helping new enthusiasts meet a horse for the very first time. Each event, with its own unique themes and activities, is created to attract anybody and everybody interested in discovering the joy of horses!
May 31, 2017, Georgetown, Texas – The Time to Ride Challenge, a nationwide program dedicated to increasing participation in the horse industry, recognizes participating hosts in 2017’s new #SpotlightSaturday features. The hosts are featured on the Time to Ride social media platforms for their efforts implementing creative, beginner-friendly marketing tactics to welcome newcomers to horses and grow their businesses.