The United States Equestrian Federation (USEF) and Time to Ride have begun outlining plans to strengthen the current Marketing Alliance between the two organizations. In preparation for the 2016 Summer Olympic Games in Rio de Janeiro, the United States Olympic Committee (USOC) has partnered with First Lady Michelle Obama’s Let’s Move! initiative to increase opportunities for physical activity among the nation’s youth. By challenging the National Governing Bodies of Olympic and Paralympic sports to bring new engagements to their respective sports, the USEF is pleased to partner with Time to Ride to bring 25,000 new youth engagements to equestrian sports in 2016 through the Time to Ride Challenge.
May 27, 2016, Georgetown, Texas – Several horse industry breed and discipline organizations have joined forces with the 2016 Time to Ride Challenge to introduce new horse enthusiasts to riding. The Challenge will award $100,000 cash and prizes to the stables, clubs, and businesses who can generate the most “newcomer” interactions with horses; and now participants can also win cash and prizes from breed and discipline organizations of which they are a member.